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Sentiments

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Our new collection

For Amarcord’s fourth collection SENTIMENTS we have returned to our roots in Art historical studies.

In the current era of social justice and aligning oneself with certain causes and convictions - this season we have turned our attention to specific art movements, which encompass a correlating school of thought.

All our t-shirts are made on soft, white fair-trade cotton and embroidered by Jenny King’s studio in Brighton with luxury finish, washing-safe thread.

Post-Modernist

Rupturing continuity

Postmodern art drew on philosophy of the mid to late 20th century, and advocated that individual experience and interpretation of our experience was more concrete than abstract principles.

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The Rococo

Unapologetically decadent and frivolous

“Elegant yet in bad taste, extravagant yet defiant and lawless”

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Post-Colonialist

The Peacemaker; Stronger and Ultimately Wiser

Postcolonial art refers to art produced in response to the aftermath of colonial rule, frequently addressing issues of national and cultural identity, race and ethnicity.

Brutalist

High impact with zero bullshit

Brutalism emerged in the 1950s and is generally characterised by its rough, unfinished surfaces, unusual shapes, heavy-looking materials and straight lines.

“It was a political aesthetic, an attitude, a weapon, dedicated to the precept that nothing was too good for ordinary people”

Minimalist

Look closely and you might just miss it

Minimalist art offers a highly purified form of beauty. It can be seen as representing such qualities as truth (because it does not pretend to be anything other than what it is), order, simplicity and harmony.